In a market driven by AI-powered search, social proof, and shifting consumer values, standard cost-benefit messaging no longer drives conversions. This hands-on, activity-based workshop unpacks the psychological and sociological drivers behind modern buying behaviour to help creators and founders build high-value, resonant products.

Participants will explore four key shifts in consumer choice:

• Resourceful Buying: How preferences beyond price influence purchasing decisions.
• Tech-Informed Mindsets: Navigating comparative search, reviews, and brand image in the age of AI.
• Value Attribution: Capitalising on growing consumer demand for sustainability and health benefits.
• Experiential Value: Designing product and service touchpoints that offer experience over pure utility.

Featuring interactive exercises, reflective discussions, and a real-time product evaluation, attendees will dissect their own product offerings and leave with actionable messaging frameworks to better position their brands.

Session Facilitator: Divya Sundaram

Divya Sundaram specialises in consumer behaviour, messaging strategy, and brand narrative, helping founders navigate evolving buyer expectations. Her sessions combine psychology, interactive exercises, and practical strategy to turn behavioural insights into actionable business outcomes.

Hosted by: First Brick Collective

First Brick Collective is a Bangalore-based brand and storytelling initiative helping entrepreneurs, creators, and business leaders build strong brand foundations. Through workshops, strategic sprints, and advisory, it helps founders sharpen positioning, craft compelling narratives, and turn business ideas into resonant, market-ready messaging.

RSVP for the event here!